Ficomm’s study made it clear how consumers are choosing advisors. The question behind this new research: Are advisory firms marketing to consumers in the ways that they prefer?

The short answer is: Not at all. 

Download the Great Marketing Mismatch now for new research on how advisory firms are marketing, what top-performing organic growers are doing that others aren’t, and how to align firm marketing efforts with how consumers are hiring advisors.

The insights reveal a simpler, buildable approach to marketing that maximizes growth and keeps firm messages true to their best clients.